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Technology Trends
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Social Media In Recruitment Conference
Jul 13th
2nd Social Media In Recruitment Conference, April 2010 at the British Library in London
Here are some “number one tips” to help you with Social Media In Recruitment from some of the speakers of the 2nd Social Media In Recruitment Conference in London:
- Josh Smith (Facebook)
Use it as an advertising tool and try different creative ideas, different target groups in order to find your exact audience.
- Lisa Scales (TalentOnView.com)
My advice for someone new entering the world of social media is that do not try to do all at once because it will be a failure, but choose something you are interested in and start working towards some plans.
- Bill Boorman (Bill Boorman Consultancy)
Begin with the ending mind: before you are going to it decide what you want out of it.
- Andy Headworth (Sirona Consulting)
Do not preach just engage and enjoy.
- Paul Harrison (Carve Consulting)
First just listen to these conversations going on about and between your business, employees, potential employees, etc. and that will be the bases to get involved.
- Alan Whitford (RCEuro.com)
Like Nike says ” Just do it”!
James Caan (www.James-Caan.com) about Social Media in Recruitment on the 1st Social Media In Recruitment Conference in London, 2009
…When the internet started everybody thought that the internet will destroy the industry, but after a while it became clear that just the opposite happened and the internet made the recruitment industry much more efficient. Time and cost savings: the way how we generate candidates today is far more efficient and cost efficient than before. The cost of advertising were always very expensive, but online job boards decreased the advertising costs in some cases even with 80%. Before an advertising in a newspaper could cost around 10.000 EUR but today for just some hundreds of euros we can generate candidates, a huge difference.
Social Media like Twitter, LinkedIn, Facebook, etc. are the next phase in this recruitment revolution and will have a huge effect on recruitment. Very valuable and innovative tools with which far more reactive and pro-active service can be provided to our clients…
By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.
Jul 1st
According to Gartner estimates:
- The total number of PCs in use will reach 1.62 billion units in 2012, all of which are capable of Internet access, even if some are not connected.
- By 2012, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.69 billion units. From 2012 onwards, this combined installed base will be greater than the installed base for PCs.
Nevertheless, most users in 2012 will use a PC as their primary Web access device and their phone as a secondary access device. However, as use of smartphones spreads globally, they will overtake the PC as the most common primary device for Web access sometime in 2015.
This shift means that many websites will need to be reformatted or rebuilt. Mobile device users typically make many fewer “clicks” on a website than PC users, and websites not optimized for smaller screen formats will risk reduced customer interaction and fewer transactions.
This market barrier will be of particularly concern to:
- Organizations in geographies where the PC is not as prevalent.
- Organizations with consumer-facing websites.
- Informational portals used by educational institutions and the government sector.
Online retailers, banks and financial service providers will be the most exposed to this risk.
[Source: http://gartner.com/predicts, Gartner, Inc., Gartner Top End User Predictions for 2010: Coping with the New Balance of Power]
By 2014, more than three billion of the world’s adult population will be able to transact electronically via mobile and Internet technology.
Jul 1st
Market implications:
- Two trends are merging
that will drastically alter the future of the world’s trading economy:- The rapid rise of mobile and Internet technology adoption in emerging economies.
- Advances in mobile payment, commerce and banking.
- Together they will open the way for a significant portion of the world’s adult population to transact electronically. For many of these newly enfranchised consumers from emerging economies, the ability to use short message service (SMS), e-mail or payment accounts will constitute their first and only access to the estimated $1 trillion global economy.
- For global firms such as Coca Cola and Carrefour, it will provide electronic reach and the ability to transact with a significant majority of adults on the planet.
- For entities such as eBay, TaoBao or Craigslist, it will open a huge opportunity for consumer-to-consumer transactions.
- For mobile operators, Internet companies and financial institutions, it will open vast new markets for the provision of transactional and funds transfer capabilities.
[Source: http://gartner.com/predicts, Gartner, Inc., Gartner Top End User Predictions for 2010: Coping with the New Balance of Power]
