Your corporate Career & Community site should be connected to external social networking tools/sites in order to broaden the reach of your career site, to promote your brand, to foster and facilitate internal and external communication. Promoting your business on these sites is FREE!

The aim is always to try to get your target group to visit your website at some point!

Which tools to use:

A good advice is to stick with the big-three especially when you are doing your first steps in this new world: LinkedIn, Facebook and Twitter .

There are important differences between these 3 tools what you also must take into account:

LinkedIn

LinkedIn is a fully professional networking site. As a company if you provide services or products to other businesses (B2B) then this is the first place to be. As an individual you can place your professional resume on LinkedIn, get connected to other professionals, get professional recommendations from your connections, etc.

What can you do on LinkedIn as a company:

- Define a LinkedIn Company Profile,

- Join the discussion in Groups,

- Post update messages,

- Research and mine resume/candidate database for candidates,

- etc.

Facebook

If your customer base is consumers, Facebook is probably the best place to start. Many people use Facebook daily to socialize with friends and family and their Facebook use has most of the cases nothing to do with business. You can create a page for your business but your main profile page is about you as a Person. Facebook is by definition a ‘Personal’ networking site. It is thus important not to get too personal if you’re using Facebook for business…

Twitter

Twitter is a kind of short messaging system (max. 140 characters). You can e.g. use it to update your status on LinkedIn or Facebook (distribute a message automatically to thousands of users), or to send out short descriptions of available job openings which in turn can be ‘followed’ by others, etc.

The advantage of Twitter is that it is fast and easy to use and that the messages are to the point (or should be) and may consist links to (your) websites.

Remember: The aim is always to try to get your target group to visit your website!